Last Updated on December 22, 2020
Whether it’s unintentional or by design, the beauty industry sends a toxic message: that beauty looks one particular way. But we’re here to make it clear that that is a lie. All types of women are beautiful, and beauty is attainable.
Think of the women who you love, and who you consider beautiful. Are they your daughters? Your mother? Do you consider them beautiful because of the way they look, or because of the way they treat people, the energy they emanate, or the way they make you laugh?
This powerful, inner and outer shine that we call “beauty” is the reason why it’s so important to include all types of women in the beauty industry: because women of all ages are vibrant and gorgeous.
Let’s be honest: Older women are beautiful. You know it, I know it, so let’s celebrate it.
In recent years, the beauty industry has seen a huge shift to focusing just as much attention on women over 45. Numerous companies are pushing the pro-age movement, proclaiming that older women deserve to see themselves in advertisements just as much as younger women. After all, mature women use makeup, too.
And they want makeup products that are designed for their needs. According to a study done by Nielsen, 54 percent of women over the age of 45 purchase makeup compared to the significantly smaller 33 percent of women under 45!
Older women don’t just want anti-wrinkle creams either, they want to feel just as hot and trendy as younger women. Makeup brands should listen to consumers and give them what they want. Makeup is for everyone, and everyone should have makeup made just for them or a makeup that will work for them, and the makeup should be high-quality.
Skin changes as you age, and what works for someone in their 20s just isn’t going to work for someone in their 50s. We need products made with high-quality ingredients that not only provide amazing coverage and their promised results but actually improve your skin’s health over time, giving you the confidence that you deserve. Everybody ages, so you shouldn’t be ashamed of it. Wear your pride with style.
Fièra is one makeup brand made specifically for mature women in response to the mainstream makeup community not providing what women need! Not only are Fièra’s products made specifically for mature women, but they’re also exclusively marketed by mature women.
No 20-something models in this brand’s marketing, only older, beautiful women showing older, beautiful women just how great their products look. There’s no photoshop or sneaky marketing tricks here, just the true effect that Fièra products have on mature skin.
For mature women who want to feel confident in the products they use and feel represented by the company they trust, Fièra is for them. From scientifically formulated and cruelty-free concealer to high-quality serums that reduce the appearance of fine lines and wrinkles, they have it all and more.
So, stop spending money on brands that don’t focus on you and your needs. You deserve the best of the best for you and your skin. Fièra is high quality, at the forefront of the pro-age movement, and just for you.