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When was the last time you saw a salesman knocking on your door? The selling process and marketing look different these days. A lot of people don’t even go to physical stores anymore. They are all shopping online!
So, if your business doesn’t have an online presence, it means it just doesn’t exist. To reach their target clients, modern entrepreneurs try to be active on every social media platform.
The competition is crazy, so markets, web developers, and social media managers commit themselves unambiguously in order to engage their customers online effectively.
Although the customer experience is extremely important, the company owners also need to take into consideration the technical part of the business.
Every business is at the mercy of Google at this point.
If Google “doesn’t like” your company’s website, for whatever reason, your potential clients will never find it on the first page of search. Let’s be honest, most people don’t check the third and fourth pages of Google.
Whether you are a freelance massage therapist with a modest self-made site or an owner of a big corporation with hundreds of employees, you need to make sure your website is going to appear on the first page of Google. And that’s where search engine optimization (SEO) can help.
What Is SEO?
SEO is a strategy aimed at improving the site’s rankings in search results. The main goal of achieving high rankings is to attract more users. Here you can find more information on the benefits of putting SEO strategies into practice:
Increase traffic and engagement
Once your website appears on the first page of the search, your business will have better chances to increase its traffic. Later, you will be able to convert your traffic into leads and customers.
Your potential customers may not necessarily google your products or services. They may not even know your company exists and that it’s great.
Search engine optimization helps to determine your niche and find a target audience. That’s what SEO does in practice:
When bride-to-be googles wedding decoration ideas, she can find not only the information she is interested in but also an online store selling bridal jewelry and accessories.
It could be your store.
Your online store should be optimized for local SEO (optimization of your digital properties for a specific vicinity). Also, big data tools such as eCrawl can also help you make better strategic decisions by determining the preferences of your clients, their geolocation, age, and shopping timing.
Boost your credibility
Most people won’t purchase products from online stores that don’t look credible. You need to build a higher level of trust so that newcomers will want to recommend your store to their friends and relatives.
In order to build consumer trust naturally, SEO experts increase the relevance of content on your website and update it when it’s needed.
Search engine optimization will help to increase traffic to your website. For your business, it means that more people will buy your products, leave their honest opinions, and share content from your site (in case you have interesting, relevant blog posts).
More than that, SEO can also help improve user experience and increase your brand’s awareness.
Beat the competition
Another great thing is that once your website becomes SEO-friendly, you will not have to pay for ad space. Your website will appear on the first page of Google search anyway.
A traditional ad campaign can generate results for your business only as long as you pay for it. As you can understand, this strategy cannot be beneficial in the long run.
Where To Start with SEO?
SEO is a science. Some people need years to understand the way Google thinks. So, if you have the funds, it’s better to seek professional help. However, you can also learn some basics on your own.
Before you start, set up google analytics in order to track your website traffic. You will not only be able to see how many people check your website, but you will also know what they do when they are there.
To get started with Google Analytics, there is no need to have technical knowledge since there are a lot of straightforward guides.
Step number two, set up Google Search Console (GSC). It will help you to optimize and monitor your website’s performance in search results.
To learn more about search engine optimization strategies, your employees will have to sign up for an SEO basics course since there is a lot of information to process (keyword research, link building, content strategy, etc.)
These days, every business should have an online presence in order to survive and develop. It’s essential to make sure your online store appears on the first page of Google search. It’s the only way to increase your traffic and sales.
To get there, you will have to use specific search engine optimization strategies such as link building and keyword research. Putting SEO strategies into practice will help you find the target audience, beat the competition, boost the credibility of your company, and increase customer engagement.
Consider seeking professional assistance in order to start an SEO campaign.