Last Updated on April 8, 2016
As many of you already know, Behance is a world leader in helping creatives around the world promote their work. On Behance you can showcase your best works, connect with others, and build your reputation among fellow designers and artists. One could even argue that Behance has become a hotspot for freelancers and other creative people.
Behance can help you expand your business, attract clients, and have an opportunity to show the world what you’re made of. Today I will go over how you can take advantage of this incredible platform.
Just because you set up an account and uploaded a few projects, that doesn’t mean people will go out of their way to find you. You must hustle to accumulate eyeballs for your projects. Here’s how you do it.
This should really go without saying, but if you haven’t fully filled out your profile, do it now. I wouldn’t want to hire someone who is not willing to open up and share their information with me. Who are you? Where are you from? What kind of experience do you have? Questions like these should be answered. If you don’t have much to work with, that’s okay, your about info will certainly grow with time.
The goal of Behance for most creative-types is to get onto the featured gallery which shows up on the homepage. This isn’t like most sites that make you pay to be featured; your skills get you to the top. Behance curators search all day to find the most innovative and original projects. The trick is figuring out how you can get on there.
I don’t have a specific answer for you. I don’t know the magic formula. If people knew the method, we would all be on the front page by now. Instead of trying to figure out how you can game the system. You should focus on collecting views and appreciations for your work.
For each project, you should show the behind the scenes process of how you finished a certain project. Don’t just upload a single picture of the finished work. Tell a story. Illustrate and tell people the thought process behind your work. Why did you select those colors? Why did you choose that typeface? Did you use the fibonacci spiral?
Upload as many images as you need to tell your story. The Behance team suggest that you upload at least six images for each project, but not more than twenty. If you’re adding too many or two few, people will not be interested in your work, so stay on top of this.
Remember, people are interested in the “behind the scenes” process. You don’t have to share your secrets with the world, just share enough for others to understand how you work.
Behance gives you an option to upload a cover picture for your project. Take advantage of this. Just like the Youtube thumbnails, you should ignite curiosity in people to click on your project. With that said, don’t be misleading. It will result in people getting mad at your for wasting their time.
Behance gives you a unique opportunity to promote your work via social media with a single click of a button. When you’ve finished uploading a project, you can share your work on Facebook, Twitter, LinkedIn, etc. Yes, you can do this manually as well, but it’s much easier to do it on Behance. If you’re not using social or professional networking sites yet, you need to get with the program.
Use the power of the Internet to generate buzz. Contact blogs who cover your industry. Contact popular Tumblr blogs and see if they’re willing to share your work. Share you work on Reddit and ask for advice. Get on Facebook and private message popular fan pages about the possibility of featuring your work.
Stand out of the crowd. If you’re going to be the “me too” person, you shouldn’t even waste your time contacting others. The reality is people are far more likely to respond to your request if your “scratch their back.” People are mostly selfish (Yes, you can argue about this day in and day out). Give them an incentive to share your work. Why should they respond to you out of 100 other people wanting the exact same thing?
Offer them something in return. What about designing a custom Timeline Cover for their Facebook fanpage? What about shaping up their logo? What about creating custom quotes they can share with their fans/followers? Offer something that you’re good at in return for exposure. Don’t sell yourself short, simply stand out from the “me too” crowd.
Don’t Give up
The last tip I’m going to leave you with is to not give up. Just like anything else, it will take some time to grow, but when it does, it will be well worth the wait.
Do you think I started this website last month and received this many fans, followers, and readers? No.
I started this website almost 4 years ago. I’ve been putting blood, sweat, and occasionally tears into this website. If you want to see results, you need to put in the hard work. The same goes for building your reputation on Behance.
Don’t give up. You have something special to show the world and it will be seen.