Last Updated on December 11, 2019
The world of business has become increasingly competitive and has been increasing the need to gain a market share. This is because of the emergence of new companies and organizations that have to share customers available in substitute or complementary products. While in business you have to be wise and get to understand your clients quite well and secure your market share.
This is because you are in business so that you can serve and earn profits. This is the case for organizations that do offer products and also services as their ways of business.
As you operate a business you should always be customer-centered as this is what leads to success. The moment you only care about the profits you may lose customers due to greed, as you may not look into the quality you are offering in the market. Quality should always come before quantity.
Once you are customer-oriented you will get to understand what they need from you and tailors make your products and services into what they want. The importance of securing your customers is because you are producing and offering products and services so that they can buy. If you do not secure them you will have no market for your products and services.
An organization’s most desired dream is that all customers they sell to, they may return once again for the same product or even more of the brand.
How do you secure these customers? Here are proven ways to secure your business customers that have worked before in other organizations and have led to their success:
Quality customer service
The first thing you need to do is to always ensure that your customers get excellent customer service. This is because they are looking for that extra they can get from you that they will not get anywhere else. Customers are always keen on how they are received in an organization to the point they will get deliveries.
Once a client comes to your business be it online or a physical store they always want to feel appreciated and have ease of accessing what they have come for.
If you are operating an online store how effective is your store in terms of service delivery to your customers? Are queries posed by the clients replied on time? Is the lead-time minimized to ensure they receive goods on time?
In the case of a physical store, you should always ensure that your staff is always customer service oriented and go the extra mile of after-sale services such as deliveries, warranties, repairs, and maintenance also.
Securing your business customers has to be shown by efforts such as going the extra mile and ensuring that they can easily communicate to you. Clients are more likely to memorize your business if you have a vanity phone number that is accessible to your business at any time. This is because they need to raise issues, complaints and give you feedback at all times.
Also, they don’t need to try very hard whenever they need your services. This encourages them to stay as loyal clients as they don’t feel that you have neglected their opinions and you really care about them. This is why having a vanity number where they can call you anytime may be quite effective in maintaining clients.
Use promotion strategies
Clients would not mind free products and discounts from you; actually, they will be happy if you do it for them. Once in awhile to secure your business customers offer some allocations of promotional products to them like buy one get another free in prices that match that of a single product. Here you will be ensuring that they get extras from you instead of buying from another business, which will sell the same product much more expensively.
A promotion is meant to lure customers to stick to your side instead of your competitors and has been quite effective. Apart from selling two for the price of one you can also distribute your products on a free sample basis in little quantities in areas such as conferences, seminars, and trade fairs. This creates awareness about your existence and gives your customers a chance to get to know about your quality products and here you will earn a few of them.
Exceed your customers’ expectations
You should always go beyond what your customers expect from you. If you are doing products that are of the same quality and use with your competitors you certainly are not any better than them. You should go beyond the normal and do the extra, which will draw the line between you and your competitors.
This can be by offering superior products to the market, which are unbeatable. The quality is the emphasis here as this creates value for your clients’ money. You can always use and incorporate the latest technology in your products so that they can be superior in the market.
If you are a service-oriented organization the human touch of delivery needs to be always professional. This is because clients are always looking for quality service that is well personalized and will always want to come back due to the customer experience that you provide to them.
Cater for customer complaints and feedback
In the modern-day world, you need to always ensure that your customers are listened to. This means that you should allocate a customer care team that will handle their complaints and receive feedback at any time. To be quite strategic you need to have a team that is working on a 24/7 basis on such cases.
The customer complaints need to be well handled and sorted as soon as possible before they accumulate. As a business, you need to train your customer care team to handle different personalities quite well as people are different. Once a complaint is raised to them they should always listen and resolve it instead of denying it.
If a customer is not satisfied with the way you handle such issues they are likely to leave and spread the word to others, which may lead to the loss of a great number.