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When it comes to online marketing, web analytics is very important. Businesses need to monitor key website performance metrics in order to improve their marketing efforts and boost conversions. You cannot improve what you don’t measure.
Here are reasons why website analytics is vital for the growth of your business:
How Web Analytics Helps Businesses
1. Understand your visitors better.
Every business decision you make should not hurt your customers or prospects, but rather improve their user experience. However, to make the right decision, you need to understand your visitors first. Web analytics tools such as Finteza will provide insights such as:
- Location and language – When you know where most of your visitors are located, you can optimize your website for them. For instance, you could create translations in their languages
- Interest and age categories – You can see the ages and interests of your audience and customize your site accordingly
- Device breakdown – If most of your visitors are using smartphones, you can improve your site to ensure that it is mobile-friendly
With such enhancements, visitors are likely to spend more time on your site and eventually convert to customers.
2. Know what content is viewed least or most often.
Web analytics tools come with a ‘page views’ feature that allows you to see which content on your site is more popular or least popular with visitors. You will also see the average duration of time spent on each page, as well as the bounce rate.
This information will give you an idea of how to optimize your pages for better engagement. For instance, you could redesign the pages to make them look fresh and update them with the latest information.
Adding extra call to action (CTA) buttons at the top or bottom of the page could also enhance engagement and boost conversions.
3. Learn which calls to action generate more engagement.
The purpose of a call to action is to show visitors to your website what to do next. ‘Buy now’, ‘Sign up for our newsletter’ and ‘Call us now’ are common examples of calls to action.
Web analytics will show you which CTAs are generating the most engagement on your pages. You can enhance the effectiveness of your calls to action by changing the placement, size, color or text.
Website analytics not only provides insights into who is making referrals to your site, but also who you are referring to via outbound links.
When you see the top outbound links clicked by visitors to your site, you can get in touch with the owners of those sites with a partnership proposal.
Your business can grow significantly through cross promotions and mutual recommendations with other related businesses.
5. Monitor web traffic.
Web analytics will show the number of people visiting your site, the keywords they are using and where they are coming from.
You will see the number of visitors landing on your pages from different channels such as social media, search engines, display ads and emails.
The analytics will also show how many conversions have resulted from each of these sources. This information is very vital for your business and will help you decide what channels to invest in and pay more attention to.