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No matter what kind of business you have, your logo will always be one of the things that will matter the most when it comes to brand marketing. Your logo is the one thing that will stick to the minds of your target market, even if they cannot remember the name at first. It’s something that will carry your name and will give people a general idea of what your organization is all about.
This is what makes your logo important. It’s not just the design itself, but the way that your corporate values are embedded into it. Each aspect has to represent something that your business stands for, and should not just be used for its aesthetic value. This does not mean that simpler logos are better all the time, though. It would still depend on the image that you want to portray to your audience.
Simple versus Complex
A lot of businesses choose logos that are simple, for the evident reason that it is often easier to remember as well. Just take a look at Nike, Apple, or Mitsubishi. They are among the simplest logos you might have seen in your lifetime, but they also hold that brand recall that immediately tells you what it stands for, even without the name displayed beside them.
However, because of the simplicity that these logos portray, it is also easily forgettable if you don’t get it right the first time. A logo needs to stand out if you want people to remember it. And if you miss out on your logo choice the first time, it could definitely affect your marketing efforts.
This is where the beauty of complex graphic designs when coming up with a business logo comes in. By default, beautifully designed artwork can immediately catch and hold anybody’s attention right away without as much effort. Take Starbucks Coffee or Heineken, for example. Their logos have more detail, which makes them stand out. Your audience may not be able to remember each line, or each small detail. But it’s this level of intricacy that makes it unique, that makes it interesting enough to be associated with the name that it represents.
Complex logos are also harder to replicate. They carry that air of exclusivity simply because not everybody can simply copy the design and get every single aspect right.
Here are some of the most beautiful logos designed to create a unique representation of the brands that use them: