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It may be a digital world, but that fact does not take away the importance of business cards. It’s that one thing taken from traditional business practices that has not decreased in terms of its impact to one’s business or profession. No matter how easy it is to whip out your phone and save someone’s number, you would have to admit that being handed a card brings a higher level of respect no matter what the circumstances may be.
Why are business cards so important?
They present options on how someone can contact you.
We used the phone scenario earlier, but what if somebody preferred sending you an email rather than calling you or sending you an SMS? Then whipping out one’s phone and saving a phone number will not be as convenient as one would think.
Business cards offer all possible means of contact, which means that the person holding your card could choose whatever method he or she would be most comfortable with. This highly increases the chance of the person getting in touch with you.
They raise your credibility.
Imagine coming across someone who could turn out to be a potential business contact. When it’s time for you to exchange contact details, he grabs a table napkin and jots his number down using a pen he borrows from the waitress. How would you feel?
When you have business cards with you all the time, people will see you as someone who is relevant in the field. It shows that you are used to creating business connections everywhere you go, which explains your readiness to hand your contact details in the form of a business card anytime, anywhere. This gives you more credibility than the guy with the table napkin and borrowed pen.
They showcase your branding.
Your business card carries your logo and business name, presenting an opportunity not just to market your name, but your entire brand as well. So each time your new contact reaches out for your card, it’s not just your name that they see and recall – it’s your entire business.
Now that we’ve established how important business cards are, the next step would be to figure out how your business cards should be done.
Knowing that less is always more, a minimalist approach has proven to be most effective when it comes to business card design. Unconvinced that this is the way to go? Take a look at the examples below and you be the judge.