2012 is well on its way, and many of us are beginning to make big plans to say goodbye to the old year and welcome in the new. Once the last champagne cork has popped and the fireworks have died down, it is time to make a few New Year’s resolutions. Whether you are the optimistic type who believes anything is possible, or you are slightly more realistic about your goals for the future, it can be handy to consider the things you hope to improve or change to help 2012 to be your best year yet. New Year’s resolutions are an exercise in gaining perspective and discovering what you are looking for: both of which could also benefit your SEO campaign.

With a little dedication and a lot of hard work, you can make 2012 the year of SEO. To learn how to give both your SEO and your business a boost in the New Year, take a look at the following resolutions which might be useful to adopt for your own campaign.

Spend More Time with Friends

We all like to socialise, and time spent with friends can leave us all feeling much more positive. Take full advantage of social media to help raise the profile of your SEO campaign and spread the word about your business. By networking with those in your industry and potential customers, you can gain new ideas of how to develop your business, whilst also simply and effectively encouraging traffic to your website.

Just like a friend, social networking can also help you to feel better about yourself, or more specifically, about your business. By creating an online presence, you offer your customers the opportunity to give valuable feedback and encouragement which could help to give your campaign an extra boost.

Be More Generous

Christmas shouldn’t be the only season of goodwill. Guest blogging is a fantastic way to share links, and by giving the gift of a few high-quality guest blogs, you could be rewarded with an increase in your website’s search engine authority. High-quality back-links from a guest blog could really help your SEO campaign, so be generous in 2012 and get writing.

Don’t be Lazy

Nike Bench Advertising - Don’t be lazy

After the excesses of the festive season, most of us feel the need to become more active in the New Year – at least for the first few weeks of January. If your SEO campaign has been running for a while, the New Year offers the perfect opportunity to help your SEO to get fit.

Why not update your homepage with some fresh content? You can’t be lazy when it comes to SEO, and by putting some time and training into your writing you could really earn points with Google, whilst also making your site much more interesting to read. Remain active throughout the year and you will see fantastic results.

Remember Special Occasions

It can be difficult to remember important dates or special birthdays – especially when social media has helped you to make so many new friends – but keeping an eye on the calendar is essential for SEO success. Pay close attention to seasonal trends and incorporate these into your campaign to help your website to remain popular throughout the year. There are a number of holidays to be taken advantage of, and by tailoring your campaign to match these occasions you can give your SEO a real boost.

Visit Somewhere New

A change of scenery is always a good thing, and the same applies to SEO, so why not broaden your horizons and take your campaign on a new adventure? One simple way to do this is to incorporate new regional keywords into your campaign to target new markets. Alternatively, you could take your SEO somewhere completely new by writing your first press release: a great way to reach a wider audience and a proven way to achieve SEO success.

By following these tips and sticking to your New Year’s resolutions for longer than a few weeks, you can enjoy a successful SEO campaign and great rewards for your business throughout 2012, and well into the following year. For more useful articles don’t forget to subscribe to the RSS-feed and follow Inspirationfeed on TwitterFacebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word!

Posted by Hayley Francis

Hayley Francis is a Content Writer for an industry-leading SEO company, who are experts in all areas of search engine optimisation and internet marketing, including social media.

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