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Postcards are simply pieces of paper with messages on them. Their use has been always to deliver direct messages to people. Now, come to think of it. What if you can send quick notes to your target customers/ audience to let them know about your campaign?
You can print out a lot of postcard designs but remember, you should always think about some factors. You should also consider these things before handing out your cards:
Why will you print postcards?
One of the most common reasons is to advertise products or services. Another reason is to promote an event or an advocacy such as when you want to convince people to know more about your campaign. Some just like to keep in touch with their loved ones.
Who will be your target audience?
Will you be printing out your cards for children, for teens or adults? Is your target audience the general public or just those on the business class, or specific group of people? Make sure you know who those people are.
How to Create Effective Postcard Ads?
Creating effective postcards, no matter what purpose you have for printing them out lies within the messages written on the cards. Get some ideas and be inspired with the help of these fabulous ad brilliantly created postcards and ads:
Use Visually- appealing Images
People are mostly visual. They are easily attracted to look at beautiful and amazing pictures. If you want to give out postcards that people will read and look at, make sure to include fabulous images. This may be the most commonly used strategy when it comes to printing out ads and campaign.
Trigger Some Emotions
Sometimes, making use of unique images will do the trick. Try this to deliver strong messages to people. You don’t always have to print out direct messages to let people know what your campaign is about. Sometimes, all you have to do is make use of meaningful pictures that will trigger emotions from your target audience.
Make Use of “Catchy” Words
You don’t always need to rely on beautiful images to print out cards that will catch people’s attention. Sometimes, you just have to make use of the right words to turn their heads and get them to notice your ads.
Pop Culture Postcards
Travel Notes Postcards
Two Times Elliott Postcard Set
3D Popup kirigami postcards
2012 Southeast Tech Portfolio Show Campaign
Illustration Postcards by Mattias Adolfsson
Coffee Bean and Tea Leaf Postcard Series
Letterpress spring postcards set by Tetiana Kartasheva
Sylvia Plath – Typographic collection
Postcards by Radio
Taschen Pop-up Store
The tips mentioned above are just some of the brilliant ways to design and print postcards. You can use any technique like the ones mentioned above but make sure that whatever you choose, it will fit your marketing/ advertising purposes.
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