Last Updated on February 22, 2024
Social media professionals spend more time on different platforms than regular users. Many beginners are excited about the benefits of starting a career in this field. However, it’s important to understand the cons that come with social media jobs.
Luckily, the pros outweigh the cons. Besides, we’ve proffered creative solutions to the latter so that you can have a fulfilling career.
Pros of social media careers
Social media careers are lucrative
Smart social media managers understand how to maintain a positive cash flow. They can offer their entire skill set as a service or offer each skill as a stand-alone service.
They also prefer working with a handful of premium clients to onboarding several low-paying clients because they live by this mantra, “quality over quantity.”
Include case studies and accurate data in your resume to attract better-paying social media gigs online. Other things that can give you an edge are following trends closely and having an aptitude for learning.
It’s rewarding
Social media jobs are among the most rewarding careers in the digital marketing world. Most managers or strategists find fulfillment in helping brands achieve their business goals and resolving customers’ issues.
Being in charge of one’s destiny is exhilarating. This is among the reasons why Millennials and Gen Z are translating their love for social media into budding careers.
Choosing a social media job is a good way to expand your knowledge base and foster your creative prowess as you work with different businesses across several industries.
Flexibility
Social media professionals often embrace a volunteer role or apply for internship programs during the early stages of their careers.
Most times, these jobs are unpaid, so you’ll still need to keep your day job. You get to decide whether you want to work full-time or part-time in this industry with time.
A good number of people who love RVing or backpacking are social media experts. This career supports working from anywhere and setting flexible schedules.
Social media jobs will allow you to choose the company you want to work with. You won’t have to remain stuck in a toxic work environment anymore.
Opportunity to build your network
The social media landscape is full of exciting opportunities. However, there is a way to position yourself if you want to enjoy them.
For instance, you need to meet the right people along your journey. Building a career in isolation has never helped anyone, so improve your networking skills. The beautiful thing is that social media is one of the best places to connect with key leaders and influencers.
Putting your social media skills to good use and adding value to your connections is a sure way to get referrals.
It requires little or no capital
Starting a social media career requires little capital compared to other careers. Some successful social media managers kick-started their careers with their smartphones.
They relied on mobile devices to create content, design strategies, and track performance. These individuals later invested in PCs and other gadgets when they could afford them.
Although you’ll need to use certain software to get accurate results and improve your efficiency, it’s not compulsory to purchase the premium ones as a beginner. The good thing is that most of the premium versions are budget-friendly.
There’s no need to invest in a property or sophisticated equipment to scale your social media business. Nevertheless, you can maximize a workspace or arrange with a coffee shop owner.
Newbie social media enthusiasts rarely hire extra hands. Wait until you need to expand before taking this step so that you can save extra money.
Cons of social media careers
Fierce competition
We can’t ignore the tough competition in the social media industry. Nevertheless, it should motivate you because there is a high demand in this sector. Invest in your personal brand and go where your potential clients hang out online. The next step is to build a meaningful relationship with them.
Bask in the glory of your previous achievements whenever imposter syndrome sets in, and remain confident even in the face of rejection.
Mental health issues
Many social media professionals have limited face-to-face interaction with others. This can lead to isolation. These individuals usually battle the fear of missing out and information overload more than anyone else. Here are some tips to protect your mental health:
- Engage in your favorite self-care rituals.
- Develop a tough skin to handle trolls
- Have a crisis management plan in place.
- Be careful around sensitive topics.
- Set clear boundaries.
- Take frequent breaks and turn off your notifications.
Inconsistent income
It can be daunting to have a steady stream of income as a beginner. More so, different factors will influence the amount of work you handle monthly.
It’s not a bad idea to look for extra sources of income. This will help you stay afloat while you’re in between jobs. Consider leveraging other skills such as copywriting or designing. Another option is to create digital products such as ebooks and social media templates.
It’s imperative to have an entrepreneurial mindset if you want to remain relevant and thrive in this industry.
Social media is demanding
Clients’ expectations can be very high. It’s best to promise only the results you can deliver to avoid setting anyone up for disappointment.
Create structures and delegate or outsource to reduce your workload. Know when to say no to clients and team members, or else you’ll spread yourself too thin as you try to please everyone.
Be deliberate about adopting a growth mindset and honing your time management skills. Research the best social media tools that can help you save time and improve efficiency.
Risk of living a sedentary lifestyle
Social media usually involve spending several hours sitting at your desk. This can take its toll on your health over time.
Your best bet is to incorporate exercise into your routine. Start with simple exercises like powerwalking, stretching, or skipping. Apart from exercising, ensure you eat healthy meals, drink water, and get enough sleep each day. Consuming superfoods for the brain will boost your creativity.
