The coronavirus pandemic has changed the world as we know it. Besides changing the demand and supply patterns the world over, there is also a considerable change in shopping behavior with minimal in-store footfall and increased online sales preference. However,…
Read MoreRainer Plank and the Modern Age of Marketing
Marketing for the future One of the greatest challenges marketing professionals have to face in the 21st century is a significant increase in customer acuity. To put it another way, the general public has gotten much, much better at sniffing…
Read More