Does your marketing connect with your customers’ hearts or heads? A lot of marketing speaks to the head. Most adverts, websites, and sales brochures promote product features and benefits. For example, a website may say, “Our innovative design makes it…
Read MoreInterview: Michael Majeed on The Two-fold Experience of Helping Others
As many executives will tell you, they consider it a responsibility to share their time, expertise, and financial resources with those in need. Doing so, after all, helps improve their communities and the lives of those who call those cities,…
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