The general purpose of adverting is to convey a message directly and effectively about a product or service; often the best way to do this is to strip things down to the bare essentials. Minimalism has long been one of…
There’s no second chance at making a good first impression. If advertisements, regardless online or offline, don’t catch your attention within seconds they are considered failed. The average American is exposed to 5000 ads every day, these range from TV…
I often laugh at companies who try to create an ad that is either too confusing or just has so much going on. As readers we’re bombarded with ads almost everywhere we go. While we watch TV, we see ads.…