In the past, before the World Wide Web made information available with just a few mouse clicks, maintaining brand consistency was easier. It was simply a matter of having a single constant and precise message. The methods of delivery for…
Read More20 Clever Ways to Build Brand Awareness
Ever asked for a Coke even if you’re not exactly asking for that specific cola brand, or asked someone for a Kleenex when all you really need is any kind of tissue? A lot of brands have become so popular…
Read MoreHow to Give Your Website a Personality
The Merriam-Webster dictionary defines personality as a combination of qualities forming an individual’s distinctive character. For example: “Her sunny personality is very engaging.” Non-human entities can have personalities too. In much the same fashion, giving your website a personality is…
Read MoreHow to Streamline Your Logo Design Process
Creating a unique identity for any brand can be quite a challenge, because there are so many things to factor in. The process is not as simple as throwing your creative juices into the project – that’s just a small…
Read More7 Effective Ways to Build Your Online Brand
Competitiveness is a requirement for all online businesses. It’s easy to get lost with millions of hopeful businessmen out there. But it’s not a hopeless deed for starters as there are lots of ways to stand out. One of which…
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