You hear the words ‘brand’, ‘branding’, and ‘brand identity’ a lot nowadays. Not only are they used interchangeably, their very definitions have evolved over the years as more and more people become familiar with them. However, each word is quite…
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In the past, before the World Wide Web made information available with just a few mouse clicks, maintaining brand consistency was easier. It was simply a matter of having a single constant and precise message. The methods of delivery for…
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Less than 15% of people have created their personal brand and less than 5% are consistently living in it, which means most people are allowing other people to define who they are. Don’t let that happen to you. Take control…
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When you say “talent,” I say Gert van Duinen. Building iconic brands through bespoke design, Dutch graphic designer and iconographer Gert van Duinen crafts some of the best logo designs I have ever seen. Gert is the founder of Cresk, a small Dutch…
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