The moment you start building your brand, you immediately imagine what you want people to think about it. You create this persona, this specific image that would make it stand out from the rest of the brands in the market.…
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The moment you start building your brand, you immediately imagine what you want people to think about it. You create this persona, this specific image that would make it stand out from the rest of the brands in the market.…
Read MoreYou hear the words ‘brand’, ‘branding’, and ‘brand identity’ a lot nowadays. Not only are they used interchangeably, their very definitions have evolved over the years as more and more people become familiar with them. However, each word is quite…
Read MoreIn the past, before the World Wide Web made information available with just a few mouse clicks, maintaining brand consistency was easier. It was simply a matter of having a single constant and precise message. The methods of delivery for…
Read MoreLess than 15% of people have created their personal brand and less than 5% are consistently living in it, which means most people are allowing other people to define who they are. Don’t let that happen to you. Take control…
Read MoreWhen you say “talent,” I say Gert van Duinen. Building iconic brands through bespoke design, Dutch graphic designer and iconographer Gert van Duinen crafts some of the best logo designs I have ever seen. Gert is the founder of Cresk, a small Dutch…
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