So you’ve decided to make your first corporate video production. Where do you begin? Venturing into the world of video production and video marketing can be a scary – but rewarding – challenge. Here are seven tips to help make…
Read MoreThe X’s and O’s of Drawing Up a Content Marketing Game Plan
A content marketing strategy requires a number of different activities. Types of content will include blogs, newsletters, infographics and social-media posts. However, you shouldn’t decide to go full-bore into your strategy without carefully considering the environment. By determining your audience…
Read MoreTop 5 Reasons Outsourcing Works for Any Business
Expansion, globalization, a harsh economic landscape – these are all reasons why many businesses decide to outsource sections or even entire departments to firms both at home and abroad. And in any business the bottom line is profit. So when…
Read MoreStrategies for Increasing Business Efficiency
For many companies, especially well-established ones or ones that have been around for a while, it can be easy for managers and employees to become set in their ways and develop senses of complacency. It is generally much more comfortable…
Read More5 Types of Tasks Small Businesses Can Easily Outsource
I’ll be the first to admit that the lure of outsourcing tasks to increase productivity (or provide you more time) is strong. I’ll also be the first to admit that outsourcing, especially globally, can be difficult. I’ve tried it many…
Read MoreSuccessful Marketing Starts with Your Brand Identity
One undeniable fact about all successful businesses is that they’ve created a strong brand. If you want to add your business to the long line of successful enterprises, you’ll have to start with developing your brand. Otherwise, you’ll be adding…
Read MoreAre QR Codes a Marketing Fad?
When it comes to mobile marketing, QR codes are one of the first few tactics that come to mind. These two-dimensional barcodes are found on marketing materials or product packaging, scanned with a smartphone or tablet, and transfer the user…
Read MoreHow Cheap Backlinking Services can Destroy Your Business
You’re probably thinking you need to get as many backlinks as possible to try and boost your site’s rankings, right? Wrong. The reality is – Google actually penalizes sites which use spammy or “fake” looking backlinking strategies. This means that…
Read More60 Professional Examples of Stationery Design
Since the Victorian era, stationery has been an important part of proper social etiquette. Stationery design usually consists of paper, office supplies, letterheads, writing equipment, business cards, cases, and other similar items. The entire goal is to have beautiful branding throughout…
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