Negative Space creates an interesting visual effect for the human eye to fathom. By taking advantage of the negative space, designers are able to create something that captures the imagination. Negative space logos must be simple, clear, memorable, and clever. Today we…
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If you are a designer or just an average Joe, you’ve seen hundreds of logos in your lifetime. Being bombarded with advertising, we naturally learn to ignore it. Some companies slack and use Microsoft Word to create their logo. Innovative…
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