Selling to existing clients and leads are two different things. The former already trusts and knows you. On the other hand, you have no existing connection with the latter. So, how do you close leads to customers effectively? And how…
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Testimonials Done Right: 20 Inspiring Examples
If there’s one thing that could help you spark up the interest among your target audience, it has got to be the use of testimonials. The sad thing is, they are not being utilized as much today as they should…
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