Whether you’re a startup or a large corporation, being consistent with your brand will make things easier for you – and your customers. This is where a brand style guide comes in. Basically, it’s a ‘manual’ that helps maintain brand…
Read MoreSell a Story, Not a Brand
Throughout time there have been many kinds of advertising strategies, and as these practices evolve we have found out the things that work, and the things that do not. The tendency to make the consumer feel more worthy if they…
Read More60 Recently Redesigned Corporate Identities
Corporate logo redesign is always a challenging task. Sometimes it’s even controversially undertaking for both the designer and organization involved. A great example of this is the Gap Logo. I think I can speak for everybody when I say that Gaps logo…
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