The Merriam-Webster dictionary defines personality as a combination of qualities forming an individual’s distinctive character. For example: “Her sunny personality is very engaging.” Non-human entities can have personalities too. In much the same fashion, giving your website a personality is…
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Ever asked for a Coke even if you’re not exactly asking for that specific cola brand, or asked someone for a Kleenex when all you really need is any kind of tissue? A lot of brands have become so popular…
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Throughout time there have been many kinds of advertising strategies, and as these practices evolve we have found out the things that work, and the things that do not. The tendency to make the consumer feel more worthy if they…
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If you’re a freelancer, then you know how important it is to build your brand. If you haven’t started just yet, no worries, you want to take your time and do it right so you’ll able to get the best…
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