One of the biggest challenges of content marketing is having a “hook” that captures attention. Shocking headlines, intriguing questions, quoting a popular phrase – these are some of the old techniques that may still work, but will not get you…
Read More6 Best Content Types to Use for Your Marketing
Different content types appeal to different people. As a content marketer, part of your job is to figure out which particular content type will capture the interest of your target audience and stir the most engagement. If you keep spewing…
Read MoreHow to Create the Right Content for Your Market
Go on the internet and you will tens of thousands of posts on how to create good content to drive traffic on your website. Every blogger, content writer, or a marketer knows how competitive the internet has become and how…
Read MoreHow to Build a Content Marketing Team
So you’ve got all your content in place. Everything is topnotch, with heavy-duty research done to make sure that everything is both entertaining and educational. You even went the extra mile to make sure that everything is completely error-free. But no…
Read MoreWhat the Internet’s Most Famous Cats Can Teach You About Content Marketing
Meow. Meow meow meow meow meow meow meow. Meow? Meow! Purrrrrrr. You might be wondering why my first sentence was so strange right about meow. No, I am not a cat. If I was, I wouldn’t have opposable thumbs and…
Read More10 Tips for Creating Content in Dry or Difficult Industries
We should all be familiar with the value of high-quality content when it comes to digital marketing – from increased link magnetism and more social shares, to improved brand awareness and higher conversions (and much more). But for many online…
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