Different content types appeal to different people. As a content marketer, part of your job is to figure out which particular content type will capture the interest of your target audience and stir the most engagement. If you keep spewing…
Read MoreDo’s and Don’ts of Creating Infographics
As one of the most popular techniques of content marketing, information graphics (aka infographics) are hot stuff in today’s digital marketing community. But with many proclaiming their popularity to be short-lived – all in all ‘a bit of a fad’…
Read MoreAccelerate Your Success with Pinterest Marketing
Pinterest has taken the social media world by storm. It generates so much referral that it is a great disservice to your brand if you do not utilize it for marketing. Pinterest is only second in rank to Facebook when it…
Read MoreWhat’s the Difference: On-Site and Off-Site SEO Explained
Search engine optimization (SEO) increases a website’s visibility by manipulating various factors to better its chances of ranking high in search engines. It works on two different levels that come together in the end to produce good results. These two…
Read More8 Things Bloggers Don’t Do, But Should
If you ran a blog like it’s a small business, what would change? How would the internal operations look? What happens? Self-publishing is driven by the pure need to communicate; today’s it’s to communicate with a commercial intent, mostly. Assuming…
Read MoreCasting a Critical Eye on Your Small Business Website
In today’s business environment, your online presence is critical to your success. Consumers comparison shop electronically as part of their pre-purchase research, and if your small business website doesn’t measure up against the competition, you’re likely to lose the sale.…
Read MoreTop 10 Most Commonly Made SEO Mistakes
There is no way that you can learn SEO techniques that work and how to implement them properly without making mistakes. Some are going to be a lot more common than you might believe and these are the ones that…
Read MoreWhat the Internet’s Most Famous Cats Can Teach You About Content Marketing
Meow. Meow meow meow meow meow meow meow. Meow? Meow! Purrrrrrr. You might be wondering why my first sentence was so strange right about meow. No, I am not a cat. If I was, I wouldn’t have opposable thumbs and…
Read More10 Tips for Creating Content in Dry or Difficult Industries
We should all be familiar with the value of high-quality content when it comes to digital marketing – from increased link magnetism and more social shares, to improved brand awareness and higher conversions (and much more). But for many online…
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