Business is not just about selling products and services, but about understanding people who will make a difference. Hence, many of the business owners today are more concerned about the people and the interaction they make rather than focusing on…
Read More10 Inspiring Designs for Your Next Direct Mail Campaign
There’s a reason why direct mail is often referred to as junk mail. The tedious letters promising “big savings” and “best deals” are often tossed before anyone’s even opened them because they fail to offer anything new or interesting. But…
Read More7 Content Marketing Tools You Must Know About
Traditional billboard or radio ads aren’t enough anymore. Why? Because they don’t leave consumers feeling connected with the advertised product or service. Traditional ads can make consumers feel as though the product is talking at them rather than talking to…
Read MoreDitch These Online Marketing Trends for Business Success in 2014
Year 2013 has witnessed the rise and fall of numerous online marketing trends. Whether it’s a startup business firm or an established enterprise, following result-proven online marketing tips has always remained the prime concern of every corporate professional. With customers…
Read MoreRethink Your QR Code Strategy for Better Results
By slapping a QR code on postcards or receipts or any other printed marketing media, marketers seem to think that they are automatically creating an effective call to action by attracting customers to the company website, thereby engendering brand loyalty. Sorry, but…
Read MoreMind Read: What Your Customers Wish You Knew About Them
Large corporations spend millions of dollars analyzing customers in a bid to understand what motivates them to buy their products. Typically, that analysis involves a third-party marketing company, one that that attempts to gauge, analyze and develop one or more…
Read MoreKeep ‘em Keen: Why ‘Retention’ Means ‘Growth’
Relationships are tough. That’s what customer service is all about: relationships. The world is filled with relationships; from casual dates to wedding ceremonies to saying goodbye. And saying goodbye is the hardest part of all. If there is one thing…
Read MoreDesigning Humor: What Makes Clothing Appealing to a Customer?
For hundreds of years prosperity for a clothing designer meant making the most durable, comfortable, or stylish clothing on the market. Then everything changed. Recently with the advent of garment printing and machine embroidery it has become possible to add…
Read More10 Thank You Ideas for Your Clients
Giving clients gifts is a great way to say thank you, to remind the client to send business your way, and to show your thoughtfulness. Here is a list of the 10 client gifts to say thank you. Gifts That…
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