Tag: digital content strategy

Content marketing plan for a business

5 Reasons Your B2B Needs a Content Strategy

Business to business selling is much different than selling to customers. You will need to know your target much more specifically. The title of the person you are trying to reach in the right department will depend on whether or...

Sunset Home Office Working with Laptop on the Garden

6 Best Content Types to Use for Your Marketing

Different content types appeal to different people. As a content marketer, part of your job is to figure out which particular content type will capture the interest of your target audience and stir the most engagement. If you keep spewing...

How to Build a Content Marketing Team

So you’ve got all your content in place. Everything is topnotch, with heavy-duty research done to make sure that everything is both entertaining and educational. You even went the extra mile to make sure that everything is completely error-free. But no...

The X’s and O’s of Drawing Up a Content Marketing Game Plan

A content marketing strategy requires a number of different activities. Types of content will include blogs, newsletters, infographics and social-media posts. However, you shouldn’t decide to go full-bore into your strategy without carefully considering the environment. By determining your audience...

20 Resources for Incredible Content Marketing

The secret to content marketing success is creating awesome content that is highly shareable, and then distributing that content in an effective and targeted way. This involves looking at a variety of key metrics to help you analyze your audience,...

Content Marketing – A Reaction To Search Engine Revolution

The industrial revolution brought about a change in our society unparalleled to any other event in history. That was when globalization started and the world became a smaller place. Trading and commercial activities between nations all around the world became...