Have you for once ever considered how Apple, Microsoft, Twitter or Google ever attained the height they have got to today? Yes, we can’t deny that these brands are doing very well. But how did they do it. Well, it…
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Do You Have What it Takes to Lead?
Being a great leader takes more than just acting, a few tests, and proudly hanging a degree on your wall. Although intelligence is one part of strong leadership and successful entrepreneurship, two other factors strongly come into play: emotional intelligence…
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How Emotional Appeal Promotes Value
When thinking about writing this article I first wanted to name it “The Economy of Emotion”. I then decided that the title “How Emotion Sells Products” would be even better. I don’t like to focus on selling anything. While it’s…
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