Tag: Emotional

Components of an Effective Brand Strategy

Have you for once ever considered how Apple, Microsoft, Twitter or Google ever attained the height they have got to today? Yes, we can’t deny that these brands are doing very well. But how did they do it. Well, it...

Do You Have What it Takes to Lead?

Being a great leader takes more than just acting, a few tests, and proudly hanging a degree on your wall. Although intelligence is one part of strong leadership and successful entrepreneurship, two other factors strongly come into play: emotional intelligence...

Ant Tales by Andrey Pavlov

Russian photographer Andrey Pavlov made this playful photo series called ‘Ant Tales’. The macro-photgographic series showcases whimsical pictures of ants captured in moments of spontaneous or choreographed play. The props used in the pictures are crafted by Andrey himself, from raw materials he finds around...

Emotional Photography by Mikko Lagerstedt

Mikko Lagerstedt is a self-taught photographer from Finland. He started photographing back in December 2008. Since then he fell in love with it and is constantly trying to find new ways to view this world. There is so much to photography. You can...

How Emotional Appeal Promotes Value

When thinking about writing this article I first wanted to name it "The Economy of Emotion". I then decided that the title "How Emotion Sells Products" would be even better. I don't like to focus on selling anything. While it's...