Starting a business is a venture not for the faint of heart. Last year there were over [business start-ups]. Of them, only [number of businesses that were still alive]. It is crucial to understand various principles and insights if the…
Read MoreSolid Business Principles that Will Make Your Brand a Star
“What’s your most favorite brand?”- it’s my staple question whenever I start the branding lessons for my marketing class. Apple often tops the chart, followed closely by Nike, Adidas, McDonalds and Starbucks. I even ask my students to mention the…
Read More