Your Facebook cover can be an excellent tool for attracting potential customers to your social network page. But what should the cover look like? What is the best Facebook cover size? What do you need to know about Facebook’s recent…
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3 Steps for Converting Facebook Leads into Repeat Customers
Facebook is the perfect marketing channel for retail and ecommerce stores who are looking to generate new leads. According to research from HubSpot, 77% of B2C companies have acquired customers from Facebook: And retailers are the top performing industry when…
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The Dangers of Buying Facebook Likes
It pays to be popular on Facebook, literally at times. So much so that some businesses are willing to pay for attention. And where there’s demand, there’s bound to be supply. Quite a few businesses have sprung up in the…
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Drive Results: How to Improve Your Facebook Fan Page SEO
Getting better SEO rankings for your Facebook Fan Page is a tedious task. It requires a specific set of skills and a lot of patience. There are several techniques and methods to improve your Facebook Fan Page SEO, however, only a…
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The Art of Storytelling in Business
“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instinct to find a correlation between…
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Understanding Facebook Fan Motivation
According to the social intelligence and marketing analysts at Syncapse, the value of a Facebook fan increased 28 percent since 2010, and fan membership on many brand pages doubled or even tripled in that time. The average worth of a…
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What is Facebook Graph Search and how can it help you?
In mid-January 2013, Facebook rolled out a new interface that would enhance their search capabilities. They called it Graph Search and you might not have even noticed it yet. But it’s there. And this article is here to tell you…
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Top Tips for Connecting with your Audience via Facebook
As Sally Fields once said as she was accepting her Oscar, “I can’t deny the fact…that you like me…right now! You LIKE me!!” How great was that? You can’t even fault her for gushing, right? Okay, so you may not…
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The Social Media Creep Deep In All Of Us
Imagine this: you’ve met up with a friend for coffee. You’re filling each other in on your lives, and he asks you what you did over the weekend. “Just a little food shopping,” you say. “Took the dog to the…
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