Cover photos for Facebook brand pages were all the rage when they were launched on March 30th of this year. These pages helped companies to get creative and further develop the brand, helped them highlight milestones in a company’s story,…
Read MoreThe Art of Storytelling in Business
“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instinct to find a correlation between…
Read More30 Creative Examples of Facebook Timeline Cover Designs #2
Back by a popular demand! Now that Facebook has forced all businesses and single users to their new Timeline layout, we have no other choice but to accept it! As a sarcastic as that sentence sounded, I’ve heard many arguments for…
Read MoreAre Potential Employers Looking at My Facebook Page?
In recent times, the trend of social media has increased significantly and hence, each and every individual these days has a strong online presence. Be it Twitter, Facebook page or blog, individuals use social media to keep in touch with…
Read MoreThe Haze of the Blog-o-Sphere
“This blog-Facebook-Twitter-land was made for you and me.”: Does everyone’s voice matter in the come-one-come-all macro-verse that is blogdom? The conventional wisdom derived from the notion of blogging could be worded in this answer: Sure! Since the internet is so…
Read MoreThe Dangers of Buying Facebook Likes
It pays to be popular on Facebook, literally at times. So much so that some businesses are willing to pay for attention. And where there’s demand, there’s bound to be supply. Quite a few businesses have sprung up in the…
Read MoreTop Tips for Connecting with your Audience via Facebook
As Sally Fields once said as she was accepting her Oscar, “I can’t deny the fact…that you like me…right now! You LIKE me!!” How great was that? You can’t even fault her for gushing, right? Okay, so you may not…
Read More3 Steps for Converting Facebook Leads into Repeat Customers
Facebook is the perfect marketing channel for retail and ecommerce stores who are looking to generate new leads. According to research from HubSpot, 77% of B2C companies have acquired customers from Facebook: And retailers are the top performing industry when…
Read MoreUnderstanding Facebook Fan Motivation
According to the social intelligence and marketing analysts at Syncapse, the value of a Facebook fan increased 28 percent since 2010, and fan membership on many brand pages doubled or even tripled in that time. The average worth of a…
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