I often laugh at companies who try to create an ad that is either too confusing or just has so much going on. As readers we’re bombarded with ads almost everywhere we go. While we watch TV, we see ads.…
Read MoreRainer Plank and the Modern Age of Marketing
Marketing for the future One of the greatest challenges marketing professionals have to face in the 21st century is a significant increase in customer acuity. To put it another way, the general public has gotten much, much better at sniffing…
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