A logo can have untold power. For example: think about the last time you saw a favorite brand’s symbol. It likely took just seconds for your brain to realize that it belonged to a specific company – in particular, that…
You hear the words ‘brand’, ‘branding’, and ‘brand identity’ a lot nowadays. Not only are they used interchangeably, their very definitions have evolved over the years as more and more people become familiar with them. However, each word is quite…