From McDonald’s Golden Arches to Nike’s swoosh, the world’s largest brands take good care of their logos. For many of us, the iconic logos instantly connect our minds to a product or service without the need to check its name.…
If you are a designer or just an average Joe, you’ve seen hundreds of logos in your lifetime. Being bombarded with advertising, we naturally learn to ignore it. Some companies slack and use Microsoft Word to create their logo. Innovative…
A logomark is an indetifying mark or symbol that doesn’t contain the business name. For example think of Mcdonald’s golden arches or Nike’s swoosh. Starting to get the picture? Companies use logomarks because they’re memorable, instantaneously recognizable, and are clear when reproduced in small…
Sans the plot itself, possibly the most rousing effect of Dan Brown’s Angels and Demons is its mark in the world of ambigrams. The “Illuminati” ambigram in the book (and movie) launched thousands of online searches about the nature of…