Every new algorithmic update from Google seems to diminish the importance of keywords in search results. Take the Panda update, for instance. It shifted the focus of search engines from keywords to user experience. All of a sudden, the kind…
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If you’re familiar with Sun Tzu’s ‘Art of War’, you’ll remember the famous saying: ‘If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy,…
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