The moment you start building your brand, you immediately imagine what you want people to think about it. You create this persona, this specific image that would make it stand out from the rest of the brands in the market.…
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The Risks Of A Recall On Your Brand
A product recall is when a company replaces and/or retrieves defective merchandise. When this happens, the company must pay for the cost of replacing the item. This can range from a small amount of money to millions depending on the…
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How to Maintain a Consistent Brand Image
In the past, before the World Wide Web made information available with just a few mouse clicks, maintaining brand consistency was easier. It was simply a matter of having a single constant and precise message. The methods of delivery for…
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