Just because you have a business doesn’t mean you already have a brand. Your business is your company–the organization that produces your products or services–while your brand is that company’s perceived image or identity. Businesses that lack a defined or…
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In the early days of social media, many thought that the idea of businesses having a social media presence was a flash in the pan—a buzzword to take part in to capture the younger audience for a season or two,…
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