By slapping a QR code on postcards or receipts or any other printed marketing media, marketers seem to think that they are automatically creating an effective call to action by attracting customers to the company website, thereby engendering brand loyalty. Sorry, but…
Read MoreDesigning Humor: What Makes Clothing Appealing to a Customer?
For hundreds of years prosperity for a clothing designer meant making the most durable, comfortable, or stylish clothing on the market. Then everything changed. Recently with the advent of garment printing and machine embroidery it has become possible to add…
Read More