Media buying is the process of purchasing advertising space within the correct channels so that your message has the best chance of reaching the target market. Traditionally, popular channels have been newspapers, magazines, television, and radio. However with increasing options…
Read More10 Eye Opening Logo Design Tutorial Videos
In the competitive world we have today, making a mark and being recognized means a great deal! There are a lot of brands out there, and being one of the brands which people can easily recall can have a positive…
Read MoreAuthors, Listen Up: You Have Rights When It Comes to Your Work
Copyright laws aren’t easy to understand, especially when they’re quite similar to trademark and patent laws. If you have something that you’ve authored, whether it’s a short story, a piece of art, a photograph or a new song, you have…
Read More30 In-Depth Logo Design Case Studies
Ever wondered what it takes to create a logo? Well if you have you’re in luck, because today we have some eye opening logo design case studies. You get to go behind the scenes and discover what it takes to…
Read MoreNegotiation Process – What are the Eight-Stages in it?
Making plans is crucial in the business world, as it can make the difference between a successful company and a company predisposed to failure. Unfortunately, many business people disregard this aspect, or they’re not aware of its importance. One of…
Read MoreChoosing the Right Adobe Certification for You
A robust skill set and a beautiful portfolio are stepping stones on the way to professional success, but there’s one element that always captures an employer’s eye: certifications. As independent verification of your abilities and knowledge, they can be the…
Read MoreWhat Does an Industrial Designer Do?
If you were asked to envision a Jeep, iPod or Coca Cola bottle, you could do it without a problem, right? That didn’t happen by accident – a skilled industrial designer was behind the scenes, creating that image so that…
Read MorePlaying With CMYK Color
Most digital design involves the four ink colors cyan, magenta, yellow, and black abbreviated CMYK. Nowhere else is the insignia “K” used for black. The story behind this moniker is the printing industry used a “key plate” to sync in…
Read More35 Anchor Based Logo Design Examples
Anchors are used to prevent water crafts from drifting due to wind or current. Anchors are symmetrical and have multiple meanings like travel, stability, and hope. Because they’re highly metaphorical, anchors are great symbols to use in logo designs. An anchor can be easily associated…
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