Traditional billboard or radio ads are not enough anymore, as they don’t leave consumers feeling connected with a product. Traditional ads can make consumers feel as though the product is talking at them rather than talking to them. Content marketing…
Read MoreCrucial Personal Branding Strategies for Beginners
If you’re a freelancer, then you know how important it is to build your brand. If you haven’t started just yet, no worries, you want to take your time and do it right so you’ll able to get the best…
Read More10 Ways To Maximize Your Media Buying Strategy
Media buying is the process of purchasing advertising space within the correct channels so that your message has the best chance of reaching the target market. Traditionally, popular channels have been newspapers, magazines, television, and radio. However with increasing options…
Read MoreWhy Quantity Isn’t Always Key When Backlinking to Your Website
If you’ve ever used Google Search, you know that it focuses on providing you with high quality search results. Their algorithm evaluates websites based on hundreds of factors. I you wish to know specifically how Google ranks websites, check out this resource. When…
Read MoreHow to Build a Video Marketing Strategy for your SEO Campaign?
Let’s cut to the chase! It’s pretty simple to follow a conventional, technical video strategy for your SEO campaign. Just optimize the YouTube channel, go through the richest snippets, and simply drive some links to your site very quickly. For…
Read MorePricing Strategies: How to Price Your Products Competitively
A common dilemma for producing a product is PRICING. It’s often difficult to decide the price range of a product. The optimal outcome needs to be achieved – consumers will not think of it as overpriced nor as too cheap.…
Read MoreRethink Your QR Code Strategy for Better Results
By slapping a QR code on postcards or receipts or any other printed marketing media, marketers seem to think that they are automatically creating an effective call to action by attracting customers to the company website, thereby engendering brand loyalty. Sorry, but…
Read MoreStrategies for Increasing Business Efficiency
For many companies, especially well-established ones or ones that have been around for a while, it can be easy for managers and employees to become set in their ways and develop senses of complacency. It is generally much more comfortable…
Read MoreHow Cheap Backlinking Services can Destroy Your Business
You’re probably thinking you need to get as many backlinks as possible to try and boost your site’s rankings, right? Wrong. The reality is – Google actually penalizes sites which use spammy or “fake” looking backlinking strategies. This means that…
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