? They say trust is something that you should never break. But why do people continue to break it? Why do people remain careless? Why does it seem like people do not seem to give as much importance to it…
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Understanding Trust: What it is and How to Build it
Trust is defined as a position of obligation, and that couldn’t be more important in a business setting in where you have an obligation to your employees and your coworkers. When you have a position in which you are in…
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Corporate Branding: How to Add Value To Your Brand
To be successful, a company’s brand identity needs to be made up of the same elements consistently present across the many visual and virtual properties that it owns. Design plays a huge part to adapt the brand features to each…
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Can Cryptocurrencies Be Trusted?
There has been a lot said and written by the Press about cryptocurrencies over recent months. Bitcoin, especially, has been discussed at length due to the huge gains and then falls in its value and the amount of money made…
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Winning Back Customers You Lost Before
Every business organisation, no matter how successful, has lost customers in the past. This could be due to any of a myriad of reasons, from a poor customer service experience that’s left the customer disenchanted, to discovering they’ve been paying…
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The Art of Marketing in 2014
Social media; get over it. It’s no longer a shiny new tool; it’s just the way we communicate now, and like it or not it’s here to stay. Our lives are no longer on and offline – we are creating…
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