The secret to content marketing success is creating awesome content that is highly shareable, and then distributing that content in an effective and targeted way. This involves looking at a variety of key metrics to help you analyze your audience,…
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So you’ve got all your content in place. Everything is topnotch, with heavy-duty research done to make sure that everything is both entertaining and educational. You even went the extra mile to make sure that everything is completely error-free. But no…
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Different content types appeal to different people. As a content marketer, part of your job is to figure out which particular content type will capture the interest of your target audience and stir the most engagement. If you keep spewing…
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Digitalization empowers people to shop and gain information instantly. However, more often than not, online product listings and information resources can be dull, plain, and unappealing; still the delivery of this information is vital for effective communication. So if viewers…
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A content marketing strategy requires a number of different activities. Types of content will include blogs, newsletters, infographics and social-media posts. However, you shouldn’t decide to go full-bore into your strategy without carefully considering the environment. By determining your audience…
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The industrial revolution brought about a change in our society unparalleled to any other event in history. That was when globalization started and the world became a smaller place. Trading and commercial activities between nations all around the world became…
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