It’s easy to be baffled by the subtle distinctions between B2B sales leads, prospects, and opportunities. One thing is true: most sales professionals use the terms interchangeably. But, for the sake of this article, let’s break down these main pieces…
Read MoreB2B Sales: How To Turn Leads Into Sales
In B2B sales there is nothing worse than seeing a promising lead fizzle out into nothing. It can seem like you have wasted a lot of time on chasing something only to get nothing out of it but disappointment. And…
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