Let’s get one thing straight. Packaging design is very important, whether you like to admit it or not. With tons of different products available to the average consumer, companies are constantly fighting each other to get your dollar. From pricing…
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How do you tell about the difference between two different brands? By their names – obviously! But what is that other thing – or things – that play their part in helping you distinguish between two brands? Brands aren’t just about their…
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