Last Updated on December 11, 2019
If you are reading this article, there is a possibility that you are one of those business owners who are hoping to have an international break. If you are wondering how other businesses are nailing it and earning well in the process, this article will give you the essential tips for your business to win the international market.
Read on to learn more.
How Your Business Can Win the International Market
1. Do some market research to begin your market globalization.
The market’s response to your product or service varies depending on which country it is being presented. However, winning the international market means, you have to focus on one country at a time.
So how are you going to decide which country to work on first? You need to do thorough market research. The result of your market research will decide which country you are going to focus on first. But then, the success of your market research relies on how the participants will answer your survey.
With this in regards, your market research should be excellently translated to the languages of your target countries. You need the help of a professional translation service to do this.
Moreover, you need to choose a translation agency that also offers localization services. The localization services will work on the adaptation of your market research to your target country’s culture and belief. This will help you understand the buying habits of the consumers in a particular country, and then you will know how to approach them.
Once you have received the result of the market research, you can now start with the country with the best result and focus on it. By doing so, you will have ample time to strategize for the next region you want your business to expand to.
2. Set up a good website that is visible to the international market.
The easiest and the cheapest way to reach the international market is through the website. It will help you introduce your brand, products, and services without spending tons of money traveling to different countries and regions.
Keep in mind that your website should always be on the first page of the search engines. To do this, you need to optimize your website by using search engine optimization or SEO.
To grow your global audience, below are the SEO best practices that you need to follow:
- Organize the structure of your site
- Properly place the ‘hreflang’ attributes
- Canonicalize your landing page
- Create bidirectional links
- Use tools to improve ‘hreflang’ implementations
- Create an effective marketing content
For your marketing content to be effective, you have to make sure that the content you are posting on your website is unique, engaging, and easy in the eye. Keep in mind that there are tons of distractions that could take away your audience from reading your content.
Avoid using industry jargon as it will only turn the readers away, particularly those who are not familiar with the terms. Keep your content simple that can be easily understood by the general audience.
Using user-generated contents or UGC is an excellent way to have engaging content and grow your website audience. It would also provide a positive impact on your marketing strategy. According to a study, most consumers are making a purchase after reading the UGC.
3. Localize your website.
Website translation will offer important insights into what the customers in the specific country are expecting. A good translation company with localization service can translate website content that can adapt to how the customers purchase goods or services and what type of marketing copy appeals to them.
Localization works in every detail to make your website and marketing campaign acceptable in a foreign country. A funny expression in your country might sound offensive to another language or a color that is considered lucky in your region is considered otherwise to others.
Furthermore, localization builds rapport to customers. A study says that most internet users prefer to read content that is written in their language and consumers are more likely to buy products with a description that is written in their native language.
This is why some businesses in the U.S. translate English to Spanish, as they know that there are many Spanish speakers who live in the country. Many non-English speaking businesses also translate their websites to English, as many countries use it as a second language.
A localized website will look more approachable in the international market. It will also make customers feel that you care about them.
Additionally, your website will gain a competitive advantage as it can engage more customers compared to a website that is only available in a single language. Also, once you have localized your website into one language, it would be easier for you to translate it into other languages.
4. Choosing a good localization service.
There are many translation agencies online but only a few can provide the best service. Choose a company that can do more than translation and localization such as content writing, desktop publishing, and more. This way, you can save time and money compared to hiring different agencies to perform different tasks.
It is true that winning the international market is not an easy task, but it is possible. With the help of localization, you can now engage with foreign customers that speak different languages.
Localized market research can help you determine in which country you should start your business and it will tell you some crucial information about the consumer’s buying habits.
Setting up a good website would bring you closer to the international market. However, it takes a good search engine optimization is needed to become visible on search engines.
Creating excellent marketing content will have your website audience read your marketing campaign. Hence, it will turn your audience into customers.
Finally, hiring the best translation company could help you in many ways. These agencies do not only know how to translate a website, but they can also localize it.
By keeping these essential tips in mind, winning the international market is within your reach.