Last Updated on April 8, 2016
A brand or a logo represents a website, a company or a service provider. It is the graphical representation, a visual presentation and brand image of a product or service. Therefore a well-designed logo should have a character and should speak for its brand. Just like physical brands, a logo allows websites to have its own identity as well.
If you are a new business beginner or just starting up your website, then here are few tips you can read though.
1. Study your target audience
A lot depends on the kind of product you are dealing with or the niche of your website. You also have to do some homework before you can decide upon your brand logo. For instance, if your business or website deals with kid stuff or kid products, you can think of funny cartoon-styled logo. On the other hand, if you are dealing with electronic brands, the logo can be designed in a way that it has a close representation to the brand.
2. The design
A lot of things like the font size, color, character influence the brand image in a big way. A logo would be appreciated if it is simple, attractive and understandable. Some online services offer free logo designing services with free and premium options depending upon the customizable options you are looking for.
3. The Character
There is no end to creativity. You are free to express anything positive with your logo. You can actually make use of the opportunity to come up with cool, creative and funny stuff. Make a unique identity for your brand by introducing wit and humor in your logo. The more unique your logo is, the longer it will stay in people’s mind.
This is more like the advertisements you see on TV. Sometimes exaggerated TV ads are remembered longer that ordinary ones that just introduce a product and say they are good. Care should be taken to make sure that you do not exceed the limitations of your creativity. Make sure that your logo is not offensive to competitors or other people. Adding voice and value to your logo can do a world of good to your brand image.
4. Sizing and positioning your logo
The sizing and positioning of your logo, whether it is done for your offline business or on the web, has to be perfect. Not only should it be pleasing to the eye, but should give a natural feel as well. Most effective logos leave behind an impression. The aesthetic and rich look of the logo speaks for what it represents.
The key is to give your logo the size and positioning that it deserves. It should neither be too small that it misses a visitor’s attention nor be too big to be disturbing. Similarly, position your logo smartly that it does not go unnoticed and also does not over-show itself.
5. The After effects
You can design your logo depending on what emotions you want your audience to leave behind. Decide on what kind of things you want your visitors to associate your brand with? Following the modern design trends should not be the goal. Give your designs a feel and it will work wonders.
Depending upon your brand, you can design a logo that is memorable, consistent and makes an impact on your target audience long time. The colors, font type and visual effects, all come into play especially when you are designing a brand log for a website.
Designing a brand logo is one of those few things that is done once in a lifetime or may be just few times for a brand. So give it your best shot.
Best of luck!
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