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8. Just Dance 3
Dancing and music titles seem to have been playing an entirely different promotional game, which makes sense when you consider that the audience for these titles doesn’t always overlap with those for more ‘traditional’ videogames. But these titles typically just do some simple photography on a non-descript background, aiming for something in-between a fitness DVD and a glossy magazine. Functional, but unexciting and difficult to tell one product from the other.
Some probably consider Just Dance 3’s artwork to be ‘garish’ and yes, it’s certainly loud. But for the ability to stand out, you can’t fault it (and it’s consistent with the visuals in the game). Whereas other dance-game covers seem to be attempting to get players to wish fulfil some kind of ideal body-image, Just Dance 3 dares to look fun. You know, like games should be.
7. L.A. Noire
Oh look! Another man walking towards us holding a gun… but even with similar elements to a lot of run and gun action games, this is a cover that communicates a different experience. Even something as simple as the period of the costumes featured on the cover can give that impression, but flanked by dead bodies under ‘cold’ and alarming tones, Cole Phelps’s is a man cautiously stepping into danger, rather than a man about to go on a killing spree.