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4. Star Wars: The Old Republic
Star Wars poster design represents a fixed point in history – the dying moments of the airbrushed one-sheet, artworks of photo-like quality dramatically arranged in a way that excited audiences about the sheer scope of the film, and the good versus bad struggles of the series. This artwork style has been retained not just throughout the film series, but in many of its spin-offs too, and not least in the ‘Knights of the Old Republic’ series, most recently represented by MMORPG The Old Republic.
I do wonder whether they didn’t rely on the ‘blue / amber’ contrast that’s a little too common in movie posters, though.
3. Batman: Arkham City
One of the most easily recognisable marketing campaigns in gaming this year was the monochromatic, shadowy and moody treatments for Batman: Arkham City. From Exhibition Stands at events like E3 to bus-station posters, magazines covers and then the game’s boxart, this remained a constant presence during 2011 – a truly effective campaign. Aside from just plainly looking great, what’s remarkable about this artwork is that even despite over 70 years of Batman reinventions and a contemporary and highly popular new film series, a video-game version of the story can come along and establish its own, distinct style.