There are many products in the market today that are impeccably made and of high-quality, but still don’t make the news. On the other hand, there are some products that are mediocre at best, but are selling like pancakes because of how they’re marketed to the public.
As a consumer, it often happens that we immediately get attached or enticed by a product with a cool or memorable packaging. It’s simply like getting involved with another person, which usually starts with physical attraction.
And so, deciding on a packaging design is a critical stage in marketing. If the product, even if it’s the most awesome thing in the world, lacks an eye-catching or noteworthy wrapping to tie it all up, then it’s a marketing fail.
Packaging design can be as basic or outrageous as you like. But if you’re handling marketing or you’re the designer asked to do the task, you have to choose a design that can attract people of all ages and buyers that are outside of the brand’s target audience. One of the tried-and-tested designs that you can play with is vintage.
There’s something about vintage design that easily resonates with people. For the older crowd, it is the nostalgia of seeing something that they can associate with their past or when they were growing up. For the younger crowd, it’s either the curiosity or longing to see and explore the past. So just by the feel and appearance of the design, vintage attracts buyers, regardless of their age.
The vintage design also has this certain appearance that hits on both sides of the design spectrum – cool or classy. This particular design is often characterized by gorgeous and intricate fonts with vibrant colors for graphics. And the great thing is that it can be used for virtually any kind of product or service. This can provide you with the freedom to manipulate it more to connect the design with the product itself and the brand’s mission.
The bottom line is, vintage design isn’t going anywhere. It has always been a surefire design idea in both the marketing and designing points of view. And it will continually be one of the front-runners in the packaging design arena. There’s no stopping it because vintage is like a time capsule for the next generation, and there will always be a new Gen X or Gen Y.
For additional design inspiration, here are 40 of the most beautiful vintage packaging designs.