If you had been blogging for quite some time already, you should know by now that writing a detailed ‘How-to’ article can generate a lot of traffic. The reason is very simple. It is be because this type of article is already a helpful article just by reading the headline itself.
However, not everyone succeed in writing a ‘How-to’ article.
You are not alone because all the bloggers out there knew this as well. That is why writing a ‘How-to’ article is not as easy as before and most of them failed to generate traffic.
Take a look at these examples below:
How to write an eBook
How to get a girl
How to find a profitable niche
One advantage over these ‘How-to’ articles is that it is already a piece of useful article just by reading the headline itself as mentioned. However, there is a disadvantage here as well.
There is no benefit stated after reading the headline and very likely, users are not going to click on your headline. You might think that your headline is already giving you a great benefit but readers will not be able to tell until you state them clearly.
How to add an impact to your How-to article
I personally used these two simple tricks when writing a ‘How-to’ article.
The first and most effective trick I personally think so far is to add the benefit at the end of the title. The format is going to look like this:
How to [action] and [benefit].
Taking back the similar examples above, here is the edited headline:
How to write an eBook in 24 hours
How to get a girl and make her love you forever
How to find a profitable niche that gives you $500 a day
The second trick which I seldom use but still works is by removing the ‘to’ in the ‘How-to’ article headline. Removing the ‘to’ instantly force myself to add a benefit or impact to the headline.
These are the examples.
How writing an eBook makes yourself standout among bloggers
How writing love letter gets you the girl you want.
How targeting long tail keywords make your niche profitable
The main reason I suggest to add the benefit or impact right at the title of your article is to tell the audience exactly what they will benefit.
Why you have to write until so clear?
Majority of the people does not know what they want. I totally agree with Steve Jobs that mostly, people don’t know what they want until you show it to them and as a result to your article, you need to tell them clearly what you are going to teach and what are their benefits from doing it.
A lot of times, people don’t know what they want until you show it to them.
– Steve Jobs, Wikiquote
Check out our previous articles:
- Top 10 Tips for Building a Strong Online Community
- How to Write Hard Hitting Headlines That Work
- The History of Ghostwriting
- Drive Traffic and Build Links with Google News
- Should You Self-Publish Your Book?
In order to write a successful web content, your headline matters the most because if you have a poorly written headline, the rest of your content does not matter anymore. We hope you enjoyed this article! Please don’t forget to subscribe to our RSS-feed or follow Inspirationfeed on Twitter, Google+, and Facebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word!