Even if a brand is trying to express their core values and identity through a logo, there will always be the true side that the customers see. Let’s be honest, if you’re a publicly traded company your number one priority is to make more money and beat estimates. Personally speaking, I trust privately owned companies that put their money where their mouth is and illustrate good morals throughout their brand more than public companies. Myhotjuly tried to “undress” famous brands in this personal project. Enjoy!
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