30 Stimulating & Creative Coffee Packaging Designs
Coffee is an important agricultural export commodity for many different countries. As you might already know, coffee can have a stimulating effect on humans due to its caffeine content. It is one of the most-consumed beverages in the world, and has a strong audience behind it. Some controversy is associated with coffee cultivation and its impact on the environment as well as certain health conditions.
Coffee berries, which contain the coffee seeds or “beans”, are produced by several species of small evergreen bush of the genus Coffea. Once ripe, coffee berries are picked, processed, and dried. The seeds are then roasted to varying degrees, depending on the desired flavor. This is the reason we see different one of four-color categories: light, medium, medium-dark, dark. The final step involves the coffee being grounded and brewed to create that tasty cup of joe!
Coffee packaging plays a huge role in attracting customers. Your coffee needs to taste good while having an attractive design. Obviously there are thousands of coffee companies, and the market is getting saturated with more competition as you read this. In order to stand out, most companies focus on what they are most passionate about. As an example of this, take a look at Peeze Coffee below.
Those people who are holding a cup of coffee, are the ones who worked hard to get it to you in the first place. Even tho you will probably never see them in your life time, seeing them on the packaging gives me a special feeling inside. For this very reason I really love the approach that Sogooddesign, the company who created this, took.
The coffee business is not an easy one, respecting the people who made it happen is very important. Labor costs in other countries are extremely low, thus huge profits are made here in United States. People from around the world work very hard to support their family and create a better life for their kids. Any human being on earth can relate to this effort, because we have jobs for the same reason.
We hope you will enjoy this collection, and get inspired!
Note: All of the images are linked to their source.