A logo can have untold power. For example: think about the last time you saw a favorite brand’s symbol. It likely took just seconds for your brain to realize that it belonged to a specific company – in particular, that…
A logo is more than just a representative for your business in graphical form. Forbes notes that the perfect logo evokes feelings and establishes a bond between the brand and the consumer. In essence, a brand is the truest form…
Using symbolic fruits and vegetables in logo design has it’s ups and downs. The first thing that pops in a persons head is the taste. This is a very natural reaction, because our brain corresponds our previous memories with foods…
You hear the words ‘brand’, ‘branding’, and ‘brand identity’ a lot nowadays. Not only are they used interchangeably, their very definitions have evolved over the years as more and more people become familiar with them. However, each word is quite…